Prime

 
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Details

Project Information

Site Address66 Williams Road, Prahran, VIC 3181
PriceStarting from $1,595,000
Property TypeResidential Townhouses
Product Mix1 x 2 Bedroom, 4 x 3 Bedroom, and 1 x 4 Bedroom Townhouses
Storeys2 and 3
Residences6
Project StatusConstruction Commenced
Estimated CompletionLate 2025
SuburbPrahran
Local Government AreaCity of Stonnington

Gallery

Prime Gallery

 
 
 

 

Prime Townhouses

Get the latest pricing, floor plan, and project updates for Prime.


 2 bedroom townhouse from $1,595,000

Bed
  2   
Bath
  3   
Car Parking
  2   

 3 bedroom townhouses approved

Bed
  3   
Bath
  3   
Car Parking
  2   

 4 bedroom townhouses approved

Bed
  4   
Bath
  3   
Car Parking
  2   

 Customise my townhouse

Bed
  2-4  
Bath
  1-3  
Car Parking
  1-2  

 

 
 

 

Prime – Exclusive Townhouses in the Heart of Prahran

Welcome to Prime, a boutique collection of modern townhouses located at 66 Williams Road, Prahran, VIC 3181. With 2, 3, and 4-bedroom options, Prime offers a unique opportunity to live in one of Melbourne’s most vibrant suburbs. Designed by the award-winning Ascui & Co Architects and developed by BHC Property, this residential development redefines contemporary living. Prices for the townhouses start from $1,595,000, and the estimated completion is set for late 2025. With six exclusive residences across two and three storeys, this development offers a premium lifestyle in a highly sought-after location.

Architectural Brilliance by Ascui & Co Architects

Designed by the esteemed Ascui & Co Architects, Prime offers a striking, modern architectural presence in Prahran. The townhouses are designed with intelligent and sustainable living in mind, combining functionality, privacy, and contemporary aesthetics. The façade presents a bold new street presence, with angular pitched-roof forms and vertical battens that create dynamic shadows, altering the appearance as the light changes throughout the day. The thoughtful design philosophy ensures each townhouse provides expansive, light-filled interiors with a seamless connection to the outdoors, making Prime a standout development in the area.

Prime Living with Sustainability at Its Core

Each Prime townhouse has been crafted for modern living, with expansive windows that allow natural light to flood the open-plan living, dining, and kitchen areas. A neutral palette and engineered oak timber floorboards flow throughout, enhancing the sense of space. The kitchen is at the heart of each home, featuring light-coloured engineered stone benchtops and splashbacks set against dark timber grain laminate. Prime is also designed with sustainability in mind, with features such as natural ventilation, low-energy appliances, and zero-carbon technologies. This commitment to sustainability creates a healthy, eco-conscious environment for residents to thrive in.

 

 
 

 

Private Entrances and Thoughtful Design Features

The Prime experience begins with a secure gate and a dedicated pedestrian-only pathway that leads to each townhouse’s private entrance. Framed by lush greenery, the arrival experience is both tranquil and welcoming. Upon entering, residents are greeted by a traditional entry hall, updated with practical features such as a coat and shoe cupboard. The homes seamlessly connect the living areas to private balconies, offering green outlooks over the arbour. The design ensures that each townhouse feels like a private sanctuary, with attention to detail and functionality at every step.

Prime offers a unique opportunity to live in one of Melbourne’s most desirable suburbs, with contemporary townhouses designed by Ascui & Co Architects and built with sustainability in mind. With only six residences available, this boutique development offers an exclusive living experience in Prahran, a suburb known for its vibrant lifestyle, excellent amenities, and proximity to key transport links. Whether you’re looking for a modern family home or a stylish urban retreat, Prime is the perfect place to call home.

 

 
 


 

A Prime Location in Prahran

Located in the heart of Prahran, Prime offers unmatched access to the best shopping, dining, and entertainment in Melbourne. The development is just moments from High Street, Chapel Street, and Greville Street, where a vibrant mix of cafes, restaurants, and boutiques await. Prahran Market is nearby, offering fresh produce and gourmet goods, while South Yarra and Armadale are just a short distance away, providing even more options for dining, shopping, and leisure. The area is well-connected with excellent transport links, including Prahran Railway Station, which provides easy access to the Melbourne CBD, as well as multiple tram routes that connect the surrounding suburbs.

Green Spaces and Convenient Transport Links

Living at Prime means enjoying the best of both worlds: a bustling urban lifestyle combined with the tranquility of nearby green spaces. Victoria Gardens and Fawkner Park are within walking distance, providing lush open spaces for outdoor activities. The area is also home to some of Melbourne's top schools, including Prahran High School, Caulfield Grammar School, and Stonnington Secondary College, making it an ideal location for families. Public transport options abound, with trams and trains offering easy access to the city and surrounding suburbs, ensuring that commuting is convenient and stress-free.

 

 
 

 

Frequently Asked Questions about Prime Townhouses

What onsite amenities have been planned at Prime?

There are no plans to include any onsite amenities at Prime.

What mixed used spaces have been planned at Prime?

There are no plans for Prime to include mixed use spaces.

How many car park spaces will be available at Prime?

Townhouses at Prime will generally include a double garage.

How many bicycle spaces will be available at Prime?

There are plans for 9 bicycle spaces at Prime.

How many motorbike spaces will be available at Prime?

There are no plans to include motorbike spaces at Prime.

What sort of internal sizes can be found at the Prime residences?

What is the total site area of Prime?

The total land or site area of Prime is approximately 810m².

 

 
 

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